This is the first article in a 2-part discussion of the results of the asmag.com-Hikvision survey on “Sustainability and the Security Industry” aimed at understanding the market sentiment when it comes to green and sustainability practices.
The first article assesses what channel players know:
- To determine market awareness about green sustainability practices and technology
- To determine green trends and technologies trending in the market
The second article assesses how this influences their purchasing behavior:
- To gain insight into the significance of green technology and practices in influencing the purchasing decisions of channel players
- To identify the key factors or features that hold greater importance
- To determine trajectory of green and low carbon initiatives within the security industry in the near future
The survey also aimed to investigate potential disparities in market sentiment across regions. To streamline the analysis, respondents were categorized into two general groups: Western (US, Europe and the Middle East) and Asian (Asia and Oceania).
Click here to have a quick view of the result summary and read on for a full analysis of the survey results.
The majority of Western and Asian security channel players are familiar with green and sustainability principles on a basic level. However, the survey shows the need (and the opportunity) for more market education and information.
According to survey results, the majority of respondents (88%) from both regions stated familiarity with the topic, indicating a strong awareness of the importance of the topic in the security industry. This familiarity can be attributed to the growing global emphasis on sustainability and environmental responsibility in recent years. The past few years have seen security device manufacturers increasingly incorporating sustainability principles and energy efficiency into their products, with a focus on reducing the environmental footprint of manufacturing processes and supply chains.
There is, however, a difference in the level of understanding and implementation. 61% of our Western group indicated they understood or have implemented green practices in their businesses, compared to 55% of Asian respondents. On the other hand, 39% of Western and 45% of Asian respondents indicated some to no familiarity. This shows a significant number of channel players who may be in the early stages of adopting sustainability measures or may be facing challenges in implementation.
